Many business owners wonder why their website traffic plods along, never really increasing and staying largely the same. This in effect means that the online arm of the business is not growing - you would not allow this to happen in the bricks and mortar business, so why let it go stale online?

The above traffic snapshot is from a Hero Digital client (Discount Tile Centre) over roughly a 3 month period. As you can tell, we have grown the website’s traffic by almost 3 times during this period. But how?

The business was already listed in various online directories and was doing quite well in Google for it’s desired keywords.

What we did was boost the overall spread of incoming links to the website as well as creating content that gave added value to the website.

• We published a company blog providing fresh content to users
• We wrote articles for the company and posted them on various websites
• We wrote guest blog entries for relevant websites
• We placed banner ads on relevant websites to increase exposure
• We used social media tools to shout about all of this

Make no mistake - this is tough. Creating regular content, adding it to sharing websites and creating a buzz around one company is hard work that takes time to pay off. This holistic approach provides sustainability that will see the website’s traffic continue to grow in the future.

Over the course of the next 3 months we expect to see traffic double once again.

If you’d like to see your traffic and sales increase in this way, contact us today.