November 2010
1 post
3 tags
SEO - Optimising for Bing
Bing is a relatively new search engine created by Microsoft and born out of it’s previous MSN search tool. With it’s huge global ad campaign it is picking up momentum quickly. Despite Google being the biggest and most used search engine in the world, there is still good reason to ensure that your website is optimised for Bing.
At present, very little information seems to exist on...
September 2010
3 posts
4 tags
Flipping the bird, and the power of authority
When wanting to rank your website well in the search engines, it all comes down to authority.
But what does this mean?
The level of authority essentially means how highly a website is regarded by Google, and this partly dictates how well it ranks. Have you ever wondered why websites like the BBC or other large organisations do so well in Google? They have achieved their status over time by...
3 tags
How can I increase web traffic?
Many business owners wonder why their website traffic plods along, never really increasing and staying largely the same. This in effect means that the online arm of the business is not growing - you would not allow this to happen in the bricks and mortar business, so why let it go stale online?
The above traffic snapshot is from a Hero Digital client (Discount Tile Centre) over roughly a 3...
August 2010
14 posts
4 tags
SEO key ranking sources
Along with many other methods of improving a website’s traffic and search engine rankings, I utilise the following resources on a weekly basis…
Article directory publication
Publishing unique content on article directories an effective way to improve search rankings and drive targeted traffic to your website.
www.ezinearticles.com
www.articledashboard.com
www.goarticles.com
...
4 tags
Why ranking for "clothes" could bankrupt you
For many business owners, the thought of ranking number 1 in Google for such ambiguous terms as “cars” or “clothes” or “guitars” is great - it will bring them heaps of traffic and they will see thousands of sales because of it.
Unfortunately, this is not always the case.
Such vague terms tend to bring in more browsing visitors than actual paying customers....
5 tags
Content, as they say, remains the king...
Ask anybody who is involved in online marketing or SEO and they will tell you that “content is king”.
It is, and here’s why…
Google, and other search engines, rank your website against a plethora of other websites that are largely the same. There is hardly such thing as a niche any more, so you really have to do whatever it takes to stand out from the hundreds of other...
3 tags
Tools that I use for SEO on a daily basis
When approaching an SEO campaign it’s necessary to have a good idea of what you are doing, and there are many (free) tools available to aid you with this.
Link Analysis
There are a couple of market leaders out there, namely Majestic SEO and Linkscape. Both of these tools analyse a websites profile and deliver a reasonably accurate authority rating based on various factors. My preference is...
5 tags
META keywords and description - useful or not?
I get a lot of clients asking me if their META tags are important. For some reason, the matter of META tags seems to be ingrained in the mind of everybody who has ever owned an online business, probably dating back to the late 90’s or early 00’s when META information was much more important. It seems to be a subject that gets raised time after time, and just to clear things up, there...
“If SEO is getting the horse to water, conversion optimisation is making it drink”
Unfortunate website URLs
Today’s post is snatched from the excellent free magazine Shortlist…
teacherstalk.co.uk (Teachers Talk)
therapistfinder.com (Therapist Finder)
penisland.net (Pen Island)
whorepresents.com (Who Respresents?)
molestationnursery.com (Mole Station Native Plant Nursery)
You really would check these addresses before registering them, wouldn’t you!
“The most important on-page SEO aspect is the page title tag, which should be...”
A Useful Search Engine Optimisation (SEO)...
simonbingham:
Source: Flickr
Posted via email from Simon Bingham : Web Project Manager | Comment »
4 tags
An example of user entry
Following on from the previous post; not all traffic must come from Google, and this is why you should throw yourself into your specialist area online in order to receive quality traffic.
Take the example below.
Pretend you’re a trained plumber, and a web user is looking for assistance on the leak under his sink.
Naturally, his first port of call is Google. And in this case he has gone...
How to expand your link profile
Recently I was posed with an interesting question in relation to website traffic:
“Do we rely too much on Google?”
My response to this is a definite YES! Search engine optimisation campaigns should encompass more than just your ranking within Google, but all too many focus entirely on this one metric.
It’s easy to understand why - Google will serve you the most targeted...
Business Cards
The Hero Digital business cards have arrived!
Welcome
Hello all!
Well this is different isn’t it? Blogging away but this time using a completely different platform - tumblr! I’m a huge fan of Wordpress but tumblr seems to be simpler and more lightweight.
Anywho, enough about my choice of blogging platform. I have set this page up to write about my company, Hero Digital, which specialises in internet marketing, and its respective...